CNN talent got to live their dreams of being late-night talk-show hosts in the news network’s campaign for upcoming docuseries, The Story of Late Night.
Working with frequent partner creative agency Known, Anderson Cooper gets applause and laugh tracks, Erin Burnett gets her own house band and Don Lemon gets his own Paul Shaffer.
CNN also collaborated with Boston-based Viewpoint Creative on the above spot that walks viewers through the history of late-night TV from Johnny Carson to David Letterman to Conan O’Brien to Jon Stewart to Jimmy Kimmel and Jimmy Fallon. Each era is accompanied by its own TV set in a room from the era.
The Story of Late Night premieres on CNN on Sunday, May 2.
Erin Burnett
Anderson Cooper
Don Lemon
CREDITS
Client: CNN
Executive Vice President & Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Creative Director: Sean Houston
Marketing Director: Lara Hurst
Sr. Writer/Producer: Jeff Mielcarz
Sr. Designer: Brandon Campbell
Marketing Assistant: Jaimee Rindy
Editor: Brian Simmons
Senior Director of Production: Matt Barnett
Senior Production Manager: Nichole Goralnik
Production Resource Manager: Denise Patierno
Post Production Manager: Greg Enfield
Audio: Mister Sunshine
Sound Designer/Mixer: Josh Copp
Agency: Viewpoint Creative (overall promo)
Executive Creative Director: Mike Middeleer
Director/Editor: Dave DiNisco
Designer: Kriti Kaur
Editor/Animator: Don Days
Producer: Eric Skvirsky
Producer: Penny Benatovich
Executive Producer: David Shilale, Katie Tricot
Agency: Known (talent spots with Erin Burnett, Anderson Cooper, Don Lemon)
Partners & Studios Presidents, Known: Mark Feldstein and Brad Roth
SVP, Head of Production: Sara Cahill
SVP, Entertainment Marketing & Design: Vedia Ayvaz
SVP, Live Action: Jared Christensen
Creative Director, VP Brand Creative: Nancy Pothier
VP, Creative Director: Matt Leuthe
SVP, Executive Producer: Sharre Jacoby
Director, Creative Services: Hiko Mitsuzuka
Writer: John Chuldenko
Director: Ty Clancey
Director of Photography: Eric Haase
Line Producer: David Nelson
Production Supervisor: Barbara Gilmore
Production Coordinator: Jared Oliff-Lieberman
Tags: cnn cnn creative marketing hot spots known mister sunshine the story of late night viewpoint creative