CNN began promoting its new streaming service, CNN Plus, coming in 2022. The first spot out of the gate, “Evolution,” is produced by Los Angeles-based Known Studios.

Over the course of 30 seconds, the spot takes viewers on a lightning-fast journey through CNN’s almost 42-year-old history, perfectly timing its video to its jaunty theme song. Before it wraps things up, it hints at all the ways the service will allow CNN to change up how it covers, presents and interacts with the news of the day.

CREDITS

Client: CNN

EVP & Chief Marketing Officer, WarnerMedia News & Sports: Allison Gollust

SVP, CNN Creative Marketing & Brand Standards, CNN Worldwide: Rick Lewchuck

VP & Group Creative Director, CNN Creative Marketing, CNN Worldwide: Whit Friese

Senior Marketing Director, CNN Creative Marketing, CNN Plus, Stephen Krill

Senior Creative Director, CNN Creative Marketing, CNN Plus, Ned Reid

Creative Director, CNN Creative Marketing, CNN Plus, Jeff Mielcarz

Design Director, CNN Creative Marketing, CNN Plus, Jobel Jose

Marketing & Production Assistant, CNN Creative Marketing, CNN Plus, Anila Alam

Senior Director of Production, CNN Creative Marketing: Matt Barnett

Director of Production, CNN Creative Marketing: Nichole Goralnik

Senior Production Resource Manager, CNN Creative Marketing: Denise Patierno

Associate Producer, CNN Creative Marketing: Kristin Hollis

Agency: Known Studios

Partners & Studios Presidents, Known: Mark Feldstein, Brad Roth

SVP, Entertainment Marketing and Design: Vedia Ayvaz

SVP, Executive Producer: Sharre Jacoby

VP, Group Creative Director: Nancy Pothier

VP, Head of Design and Art: Tom Gundred

VP, Group Creative Director: Chris Donovan

Senior Creative Director: Amanda Hanig

Senior Creative Producer: Ashley Rideau, Darrin Kevin

Editor: Dayne Tanioka

Group Creative Director: Gretchen Mayer

Designer/Animator: Scud Urrutia, Jose Medina, Kieran Barber

Senior 360 Producer: Christine Clemens

Design Producer: Alyssa Hayden

Tags: cnn cnn creative marketing cnn worldwide hot spots known studios


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