With “We Are CNN,” the news network launches its first multi-brand campaign highlighting CNN’s global diversity, equity and inclusion efforts across all screens as well as behind the camera and in the control room.

Encompassing more than 60 film shoots in six countries, the campaign includes the above brand spot as well as the below four-minute short film, “We Are CNN: The Work That Continues.”

CREDITS

Client: CNN Creative Marketing

EVP & Chief Marketing Officer, WarnerMedia News & Sports: Allison Gollust

SVP, CNN Creative Marketing & Brand Standards, CNN Worldwide: Rick Lewchuck

VP & Group Creative Director, CNN Creative Marketing, CNN Worldwide: Whit Friese

Senior Director of Production, CNN Creative Marketing: Matt Barnett

Senior Director, Strategic Marketing, CNN Creative Marketing: Pollyanna Dunn

Creative Lead, CNN Creative Marketing: Bill Platt

Director of Production, CNN Creative Marketing: Nichole Goralnik

Marketing Manager, CNN Creative Marketing: Katie Luckhurst

Senior Designer, CNN Creative Marketing: Bert Smith

Senior Manager, Strategic Marketing, CNN Creative Marketing: Priscilla Janowski

Vanessa Echeverria, Social Media Manager, CNN Creative Marketing

Senior Production Resource Manager, CNN Creative Marketing: Denise Patierno

Associate Producer, CNN Creative Marketing: Kristin Hollis

Broadcast Design, Compositing, Motion Graphics & Visual Effects: Heather Steckley

Mr. Sunshine, Audio Design & Mix: Josh Copp

“We Are CNN” 2021 Campaign/Creative Strategy Team

SVP, Diversity, Equity & Inclusion, WarnerMedia News & Sports: Johnita P. Due

SVP, Talent Recruitment & Development, CNN Worldwide: Ramon Escobar

VP, Internal Communications, CNN Communications: Adrienne Hoyt

VP, Communications, CNN Communications: Alison Rudnick

Senior Internal Communications and Brand Manager, CNN Communications: Aimee Sanders

Senior Director, Diversity, Equity & Inclusion, WarnerMedia News & Sports: Scarlette Whyte

Project Manager, Diversity, Equity & Inclusion, WarnerMedia News & Sports: Autumn Joyner

Executive Assistant, Diversity, Equity & Inclusion, WarnerMedia News & Sports: Priscilla Saunders

CNN Image + Sound / CNN Photojournalists / Cinematography

Davide Cannaviccio, Taka Yokoyama, Junko Ogura, Jay McMichael, Fridah Okutoyi, Andrew Christman, Raphael Rodriguez, Adrian Reyes, Chris Turner, Kevin Myers, John Anglim, Andrew Smith, Will Bonnett, Stuart Clark, Steve Coppin, Anthony Umrani, Jordan Guzzardo, Jake Carpenter, Leon Jobe, Michael Calloway, Peter Morris, Neil Hallsworth, Scott Pisczek, Rod Griola, Dominic Swann, Vijay Bedi, John Mees, Justin Robertson, Jonathan O’Beirne, William Walker, Tom Booth

Tags: cnn hot spots mr. sunshine


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