CNN and FX Networks won big at the 2015 PromaxBDA Promotion, Marketing and Design Awards on Thursday night, with the cable newser named Global Excellence Marketing Team of the Year, while FX held on to the title of North America Marketing Team of the Year.

On the agency side of the aisle, loyalkaspar won Global Excellence Agency of the Year, while mOcean took home the same title in the North America competition.

It was the fifth year in a row that the FX team led by Stephanie Gibbons, president of marketing, digital media marketing and on-air promotions, walked away with the North America Marketing Team of the Year title.

CNN’s team leader, Rich Lewchuk, senior VP of creative marketing, CNN Worldwide, is himself no stranger to the Global Excellence Marketing Team of the Year award. During his previous tenure at Canada’s Bell Media, Lewchuk led their in-house creative group to the same title in 2012.

PromaxBDA’s annual awards honor outstanding achievement, creativity, and innovation in entertainment marketing and design.

Whereas The Emmys or Golden Globes recognize the shows viewers love to watch, the PromaxBDA Awards celebrate the marketing campaigns and creative work that get them to tune-in in the first place.

Gold, Silver, and Bronze Awards are handed out in categories that honor everything from multi-platform campaigns, to drama or comedy promos, to Best Use of an Athlete, and stunt promotion.

Thursday’s ceremony at the JW Marriott at L.A. LIVE in Los Angeles featured two separate competitions: North America and Global Excellence, which honors work from around the world, including the U.S. and Canada.

Actor Chris D’Elia, star of NBC’s Undateable, served as the night’s Master of Ceremonies.

Among the night’s other big winners in the North America competition were Turner Sports, Showtime Networks, A+E Television Networks, and Nickelodeon.

In the Global Excellence column, Australia’s Foxtel, India’s Viacom18, Germany’s ProSiebenSat.1 TV, and Canada’s Bell Media Agency found themselves needing extra suitcases for the return flight from LAX.

THE NIGHT BELONGS TO HOMER

FX Networks’ “Every Simpsons Ever” campaign, featuring the instant classic “Kitchen Sink” spot, was one of the runaway winners Thursday night. The campaign and its components earned no fewer than 11 gold statues for the network, including Funniest Promo, Comedy Program Campaign, Holiday/Seasonal/Special Event Campaign, and Stunt Promo.

Among the other highlights from Thursday’s winning work:

-Nat Geo’s Brain Games, won three gold trophies (unscripted promo, program promo produced out-of-house, and copywriting).

It was a repeat performance for Nat Geo, who won gold last year for their Brain Games promos.

-Fox’s launch campaign for Gotham, which took home the top prize for an entertainment program campaign.

-New York-based Gretel won gold for two separate rebrands: IFC (2 trophies: total package art direction & design for multiplatform channel image and on-air only channel immage), Centric (art direction & design: general channel image campaign).

-Hollywood-based yU+co further solidified their reputation as a main titles powerhouse by winning both Gold and Bronze Awards in the category on Thursday for HBO’s The Leftovers (Gold) and Silicon Valley (Bronze). Trollback+Co helped HBO sweep the main titles category with their Silver trophy for Last Week Tonight with John Oliver.

-And after winning over the Internet during last year’s Comic-Con in San Diego, TNT won over the PromaxBDA judges, who awarded their fan favorite #DontKillSeanBean campaign for the Legends launch with the gold statue in the Interactive Promo category.

Gold statues also went to Chiller for its “Robert Englund PSA” (General Channel Image Spot), NFL Network for Leon Sandcastle 2.0 (Best Use of an Athlete) and Turner Entertainment Networks for its Ewing Energies Gas Station Takeover in Manhattan to promote Dallas (Special Project Award)

THE SIXTIES ARE IN AGAIN

In the Global Excellence competition, Marketing Team of the Year winner CNN struck gold seven times with their campaign for The Sixties. That’s in addition to three gold statues for the CNNGo launch campaign.

Elsewhere around the world, Germany, the world’s second-largest television market, saw several brands win gold at PromaxBDA

ProSiebenSat.1 TV won gold for the Got to Dance 2014 campaign, as well as 25 Jahre Simpsons, while ZDF scored with the 2014 World Cup spot, and VIMN Germany was honored for its Nick Jr Crafty Creatures Ident Series.

Sex still sells in the promo world, with France 5 and Les Telecreateurs winning gold in the unscripted spot category for Sex Week, while BBC Worldwide’s Sex Season took the top spot among unscripted/daypart block spots and campaigns.

RELATED: View All of the Winning Work from the 2015 PromaxBDA Awards.

Tags:


  Save as PDF