​Bill Brand, the CMO of HSNi, is expanding his role at the media company to include president of its flagship channel, HSN. With this change at the top comes a renewed focus on entertainment as part of the retail network’s content plan.

“As we continue to innovate, collaborate and leverage the power of technology to create a compelling experience for consumers, Bill’s leadership, talent and unbridled passion will help ensure HSN remains the leading experiential retailer,” said HSNi CEO Mindy Grossman.

Brand has years of experience in the TV world, including programming responsibilities at cable networks Lifetime and VH1, and will now be tasked with overseeing the programming and merchandising deals at HSN and its spinoff network HSN2.

Read more at The Hollywood Reporter.

Brief Take: HSN’s linear and online following have been growing, now claiming more than 5 million viewers as a customer base as it adapts its strategy to match more entertainment-focused TV brands.

[Image courtesy of HSN]

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