The Los Angeles Clippers want everyone to know: Donald Sterling has definitely left the building.
In a new :60 spot to coincide with the launch of their “Be relentless” campaign, the basketball team leaves no question about what they think of their previous owner.
“You think you know who we are. You’re wrong. This is a new game— a new era. We are harder. Battle tested. We are relentless. We’ve walked through fire and come out on the other side. This isn’t a new chapter—this is a beginning. Can you feel it?”
The spot ran during the NBA’s opening night double-headers, and with air during the Clippers’ opener on Thursday against Oklahoma City.
Read More: Ad Age
Brief Take: The Clippers’ new branding campaign is designed to make the public completely forget that Donald Sterling and his sideshow ever disgraced the Staples Center with their presence.
Tags: