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Chris Spadaccini, former CMO of HBO and WarnerMedia Entertainment, has been named chief marketing officer for The CW Network. There, he will oversee the Nexstar-owned network’s broadcast and digital marketing divisions.
“It is very rare that any company gets to add someone of Chris Spadaccini’s stature to its team,” said Brad Schwartz, The CW’s president of entertainment, in a statement. “When it comes to marketers who have built and defined legendary brands for decades and created passionate emotional attachment between content and audiences, Chris is a true pioneer and the best in the business. As the broadcast and digital landscape changes at a rapid pace, we are building a dream team with the excitement and experience needed to drive The CW forward. I just wish he could have brought The White Lotus with him.”
Over a 20-year career at HBO, Spadaccini served as head of marketing, overseeing brand strategy, creative advertising, media, consumer promotions, multicultural and digital platform marketing. Most recently, he’s been evolving marketing and driving growth at CAMP, an early-stage retail-entertainment company targeting young families
“There are exciting changes underway at The CW and I’m thrilled to be a part of the network’s evolution,” said Spadaccini, also in a statement. “I’m looking forward to creating innovative brand experiences that resonate with mass audiences and help accelerate the next phase of business growth.”
While at HBO, Spadaccini launched campaigns for such series as Game of Thrones, The Sopranos, Entourage, The Wire, Euphoria, Succession and many more. He also led the marketing strategy for HBO’s streaming services – first HBO Go and HBO Now, and then HBO Max.
As chief marketing officer for Warner Media Entertainment, Spadaccini also oversaw marketing for the so-called T-Nets – TBS, TNT and truTV.
Before joining HBO, Chris worked in marketing at VH1 and in public relations at PMK/HBH. He has a BA in English literature from Colgate University and an MBA from NYU Stern School of Business.