The NFL is getting ready to resume Sept. 10 and in celebration, ESPN worked with agency Arts & Letters Creative Co. to create the above spot, “Ready for Football.”
Celine Dion’s 1996 ballad, “It’s All Coming Back to Me Now,” powers the piece as subjects alternatively pine for and then rejoice over professional football’s return.
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CREDITS
Client: ESPN
Senior Vice President, ESPN Marketing: Laura Gentile
Vice President, ESPN Sports Marketing: Emeka Ofodile
Senior Director, ESPN Sports Marketing: Curtis Friends
Managers, ESPN Sports Marketing: David Dessau, Lauren Gorajek
Coordinator, ESPN Sports Marketing: Carly Rotatori
Director, Talent Production: Chantre Camack
Associate Director, Talent Production: Sharee Stephens
Agency: Arts & Letters Creative Co., Richmond, Va.
Executive Creative Director: Charles Hodges
Creative Director: Molly Jamison
Creatives: Scott Hayes, Eric Steele, Tanner McColl, Dixon Muller
Director of Production: Letitia Jacobs
Executive Producers: Keith Jamerson, Rebecca Wilmer
Assistant Producer: Griffin Morrow
Managing Director: Rich Weinstein
Business Director: Theo Abel
Business Manager: Martin Madriaga
Director of Strategy: Andy Grayson
Strategist: Zach Wootton
Director of Business Affairs: Lenora Cushing
Business Affairs: Jennifer Kmetzsch
Editorial: Arts & Letters Creative Co.
Editors: Pat Blumer, Matt Doe
Assistant Editor: Sho Kellam
Executive Producer: Whitney Green
Producer: Libbie Crane
Assistant Producer: Ryan Dunstan
Production: Superprime, Los Angeles
Directors: The Malloys
Managing Director/Executive Producer: Rebecca Skinner
Managing Director/Head of Sales: Michelle Ross
Executive Producer: Charlotte Woodhead
Head of Production: Matt Sanders
Line Producer: Alexandra Lisee
Color/Finishing: Madbox Made, Richmond, Va.
Colorist: Matthew West
Producer: Macy West
Audio Mix: Overcoast Music + Sound, Richmond, Va.
Audio Mixer: Matt Whitworth
Song: “It’s All Coming Back to Me Now”
Artist: Celine Dion
Tags: arts & letters creative co. celine dion espn hot spots madbox made nfl overcoast sound + music superprime