​CBS is enlisting stars from all 21 of its primetime series in a first-of-its-kind Instagram takeover by a broadcast network.

Beginning Monday, October 27, each show’s Instagram feed will reveal which talent have taken control of the account. The stars will then share exclusive behind the scenes and on-set photos on the day their series airs. Fans can follow along with the #CBSInstagramTakeover hashtag, as well as on Facebook and CBS.com.

“One of the best ways for the audience to experience a show is through the eyes of its stars,” said Chris Ender, executive vice president, communications at CBS. “This Instagram campaign captures a week of CBS primetime as artists release photos and videos from the sets, just for the fans.”

The social event marks the first time a broadcast network has launched a week-long Instagram takeover. CBS has done seven previous week-long social media events, beginning with #CBSTweet Week in April 2011.

Tags:


  Save as PDF