CBS and will.i.am have teamed up for a rockin’ summer-long campaign to showcase its popular and upcoming programming.

The Grammy Award-winner’s song “Hello” is featured in this on-air promotional campaign, which made its TV debut last night and highlights its many top hits as well as its newly announced comedies for fall. Check out the full video here!

“SAY HELLO” CREDITS:

Agency: CBS Marketing

EVP CBS Marketing: Garen van de Beek

SVP CBS Marketing: Lori Shefa

VP CBS Marketing: Sarah LaBrache

Editor: Laurel Dusenberry

Director of Design: Jon Lee

Designer: Tom Palmer

Music Supervision: Man Made Music


Artist: will.i.am

Song: “Hello” featuring afrojack

Album: #willpower

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