The Canadian Broadcasting Corporation’s in-house small design team merged the culture of Beijing with Canada’s passion for winter sports to create the above motion-graphics package for the 2022 Beijing Winter Olympics.
The finished product was designed to work across all CBC platforms and departments as well as those of its sub-licensees.
The Winter Olympics wraps up Sunday, February 20 in Beijing.
CREDITS
Client: Canadian Broadcast Corporation (CBC)
Production: In-house
Executive Producers: Chris Irwin, Luc Lebel
Creative Director: Theresa Warburton
Art Director: Frydun Mehrzad
Associate Creative Director: Daniel Joseph
Senior Designers: Jake Boone, Micheline Parent