Sky UK and BBC Children’s are leading global broadcasters and media companies in its Hope Works campaign — a collection of short films aimed at children 5 to 12 years old that offer stories of hope and inspiration. Hope Works is collaborating with UNICEF on this project.
The project was launched after the 2016 Children’s Media Conference in the UK, where broadcasters raised concerns about kids’ growing levels of anxiety due to increased exposure to news and social media. Kids also are experiencing greater stress over self-image and bullying.
Lucy Murphy, head of Kids’ Content at Sky TV and Alison Stewart, former head of CBeebies Production at the BBC, are leading the effort.
All of the films launched simultaneously on the Hope Works YouTube channel on World Children’s Day on Nov. 20.
The above video, “A Whale’s Tale” by Cartoon Network UK, tells the story of a whale who gets his tale caught in a wayward fishing net. He finds a way to turn the mishap into an opportunity to clean the ocean, until all the trash makes the net entirely too heavy.
Besides Cartoon Network UK’s submission, other videos include:
What Shall We Do With The Angry Monster? by Ragdoll Productions for Disney, EMEA
Give a Hand by Hop! Media Group, Israel
The Nock and The Treeples by DreamWorks Animation, USA
Spread Kindness around the World by Sesame Workshop, USA
Balloon Girl by Big Bad Boo, Canada
Move Mountain by The Brothers McLeod, UK & Corrinne Averiss, UK
Rise by Sixteen South, N. Ireland and KiKa, Germany
Children United by Sky/Fresh Start Media and UNICEF UK
Little Lights by CBC Canada
The Cupcake Choir by ABC Children’s, Australia
Listening to the Silence by TV Escola, Brazil
CREDITS for “A Whale’s Tale”
Written & Directed by Giovanna Utichi, Robin Celebi
Original Story by Giovanna Utichi
Producer: Emma Healing
Executive Producer: Richard Kinning
Head of Programming: Sean Gorman
Blue Zoo
Artwork and direction by Izzy Burton
Creative Producer: Lizzie Hicks
Producer: Damian Hook
Storyboarding: Alex Potts
Modeling: Jacopo Piccini, Emilie Browne, Pietro Licini
Rigging: Leo Blackmur, Vasil Shotarov
Animation: Mark Spokes, Dagmara Ziemianska, Dane Winn
Lighting & Rendering: Holly Bensley
Compositing: Izzy Burton, Joe Kinch, Nicholas Canticus
Story Consultant: Ben Steer
Music by WMP: Pete Yelland-Brown, Sam McAvoy, Kamal Kamruddin, Ben McAvoy, Will Featherby, Joseph Cullen, Cavendish Music
Sound Design: James Clark, Clear Cut Sound Studios
Voice Over Artist: Tim Dann
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