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Cartoon Network is partnering with several influential TikTok creators as part of its pro-social campaign, Stop Bullying: Speak Up. The campaign, which kicked off on Tuesday, aligns with the network’s brand position, “Redraw Your World,” which was developed with the intention of giving kids confidence and self esteem.
“Stop Bullying: Speak Up and Redraw Your World, are rooted in the foundation that all kids should embrace their unique selves, feel empowered to make impactful change, and speak up without fear,” said Jill King, senior vice president, marketing and partnerships, WarnerMedia Kids & Family, in a statement. “This amazing group of TikTok creators was selected for their shared commitment to inclusion and acceptance and we’re inspired by their authentic voices that encourage and entertain millions of followers.”
Among the creators are Charlie Curtis Beard, Nick Cho, Justyn Gee, Johnny Ringer, and Davante Wilson who all provide their brand of advice and commentary on bullying and how to prevent it. All of the influencers worked with the Anti-Defamation League to help inform the campaign and use expert resources in their messaging.
“It is so important to help young people learn how to be an ally when others are targeted by bias or bullying. Speaking up like these TikTokers have done makes a huge difference in reducing bias and creating a better and more inclusive world,” said Jonathan Greenblatt, ADL CEO and national director, also in a statement. “We commend Cartoon Network for its longstanding commitment to address bullying and hate and foster inclusion and equality.”
In the videos, each creator imparts positive messages in their own unique style. Los Angeles-based rap artist, Charlie Curtis Beard, sings about having the confidence to be yourself; San Francisco-based creator Nick Cho, known as “Your Korean Dad,” encourages his followers to break the cycle of bullying; makeup content creator Justyn Gee discusses his personal experience with bullying while applying a Cartoon Network-themed palette to his eyes; skateboarder Johnny Ringer talks about showing kindness, acceptance and respect for anyone trying something new, while showing off some sweet moves; and creator Davante Wilson, who entertains his followers with uplifting, positive vibes, explains why it’s important to speak up.
Launched in 2010, Stop Bullying: Speak Up empowers kids to speak up safely and effectively in the face of bullying, while helping them develop greater kindness, caring, and empathy. Recent partners include: Raising Good Gamers and The Cyberbullying Research Center, as well as PACER’s National Bullying Prevention Center.
The five TikTok videos are below: