For its international summer ident, Cartoon Network approached six different studios and artists for help. Each was given 10 seconds of music, four different colors and some time.
Alex Grigg, Eamonn O’Neill, Impactist, leCRCR, Rubber House & Awesome Inc. all worked on the animation with the many Cartoon Network characters at their disposal and the end result is a summer ident worthy of the name. It is bright, cheerful, upbeat and represents Cartoon Network as a brand beautifully.
The technique was probably a risk, but the 60 seconds of video Cartoon Network got out of it was well worth any nail biting.
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