In this series of animated spring idents, Canada’s French-language channel Ici Explora goes about discovering the natural and scientific world.

But instead of using the typical live-action footage of herds of gazelles on the plains of Africa, or birds flocking in the sky, the channel takes a playful approach designed to catch the audience’s attention.

Each spot is linked to one of the channel’s main themes—nature, history and science—until revealing the channel’s logo at the end.

CREDITS

Client: Ici Explora

Marketing Director: François Jean

Creative Director: Marie-Eve Tremblay

Director, Illustrator and Motion Designer: Jean-Sébastien Lavoie

Conception: Dominique Ethier, Diane Labrie, Félix Faucher, François Jean, Marie-Eve Tremblay

Composer: Jean-Phi Goncalves (XS Music)

Tags: hot spots


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