​Another year, another round of buzzwords floating around the entertainment marketing world.

But how do you separate essential hot topic from the essentially worthless?

Four of the industry’s sharpest minds — including two Brief contributors — Linda Ong (CEO, TruthCo), Jesse Redniss (Co-Founder, BRaVe Ventures), Alan Cohen (Co-Founder, Giant Spoon), and Jim McDonnell (VP West Coast Ad Sales & Ad Sales Ops, Hulu), sat down for some Hot Topics Roulette on Day 2 of PromaxBDA: The Conference 2015.

Frank Radice, PromaxBDA Awards Jury Chair and Definition6 Expert-in-Residence led the discussion.

But first, there were Bloody Marys (courtesy of Arturo…)

The rules: 5 minutes to dissect the jargon spun out by the roulette-ish wheel on the big screen.

Among the answers:

DATAGASM

“So much data that companies don’t know what to use with it. An overabundance of data that no one does anything with.” — Alan Cohen.

PROGRAMMATIC

“An absolute requirement by any presentation, any time, at any ad sales organization.” —Jim McDonnell.

“I think both datagasm and programmatic imply a desire not to make a mistake. I think they are words that people like to use because it gives them a sense of confidence. it’s all about trying to minimize risk and maximize outcome.” — Linda Ong.

LIQUID TALENT

“Grooming people within your organization to float between divisions so you get the highest efficiency out of them. You can push that liquid wherever they need to be and they can be a rock star.” —Jesse Redniss.

SOCIAL DISTRIBUTION

“There is the overall aspect of syndicating content across platforms, and then there is using social platforms as a distribution outlet. Take Facebook native video: they’re doing 4 billion views a day right now. That’s only going to increase when you start seeing more and more networks jump on board. Being able to distribute your content directly to a viewer through a social platform will be the next big television network.” — Jesse Redniss.

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