Producers looking to connect have a new platform to turn to in Poolhouse, developed and launched by veteran producers Veronica Beach, Pamala Buzick, Jill Auerbach and Erin Sullivan. The platform offers producers from all parts of the industry ways to connect, converse, share opportunities and exchange ideas around the art of production.
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Poolhouse got its start more than a decade ago as an email user group for independent agency producers, but the new iteration is a full website that includes curated and private chat channels, online screening rooms, member profiles and masterclass content called Cheat Sheets. An app is scheduled to debut later this year.
“We are excited to have producers join us on this journey to pave a path of virtual communication and cross-pollination as we move to reignite and reshape the industry,” said Auerbach in a statement. “It’s a consolidated platform for producers to connect in a timely manner, and our members are integral to its development with participation and feedback as we evolve together.”
The four founders doubled down on their efforts to bring Poolhouse to life after the pandemic hit, noting the industry’s need for more communication and information exchange between agencies. Besides the website, the founders also reached out to their network to create relevant video content. That content is available on Poolhouse’s YouTube page and Instagram feed, with nearly 100 videos featuring such people as Henry-Alex Rubin, Candice Vernon, Calmatic, Aaron Stoller, Michael Di Girolamo and many more discussing such topics as the craft, mentoring, remote shooting, identity, and leadership.
Producers who join Poolhouse in July receive two months for free; they’ll receive one if they join in August. The member rate is $9.99 / month thereafter or $105 for the year.
“During this urgent time, everything is chaotic and it is vital to have producers unite to keep the industry moving forward,” said Beach, also in a statement. “We are problem solvers by nature and having one place for producers to come together for immediate, substantive communication is something our industry depends on, and where Poolhouse comes in.”
The founders also intend Poolhouse to be a place where the production community can discuss issues of parity and diversity as well as production.
Said Sullivan: “One of our main goals is to help shape an equitable industry. We have an opportunity here to amplify voices that previously have not been heard and remaking the industry into a more just and equitable landscape.”
[Images courtesy of Poolhouse]
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