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Callie de Quevedo has been named senior vice president, head of integrated marketing at Los Angeles-based Create Advertising Group. In her new role, she’ll create integrated 360-degree campaigns for Create clients worldwide.
The entertainment marketing agency has offices in both Los Angeles and London, and work spanning films, series, games, experiential, digital, social, multicultural, and virtual events.
De Quevedo comes from Ignition Creative, where she served as vice president, integrated marketing. While there, she expanded the agency’s capabilities to offer integrated marketing methodologies and public relations. She also executed global campaigns for such brands as Apple, Netflix, Amazon, Hulu, Marvel, Yahoo, NBCUniversal, Cirque du Soleil and YouTube.
“There is simply no one better than Callie to drive strategic and creative integration at Create,” said Jonathan Gitlin, partner and president, Create Advertising Group, in a statement. “Our films, series, and games clients continue to evolve at an incredible rate and we must be malleable to support their needs. Callie’s extensive experience in this space enhances our ability to develop innovative strategic and creative workflows to be successful with the most high-profile properties across all the major entertainment categories. Most of all, Callie leads with authenticity and compassion which is why I couldn’t be more honored to have her at Create.”
“I look forward to working with the extraordinarily talented team at Create to elevate storytelling through transformative digital experiences and strategically architected campaigns,” said de Quevedo, also in a statement. “The innovation, imagination, and production quality inherent in Create’s work left an indelible impression on me and I know it will on both clients and audiences as well!”
De Quevedo also served as chief marketing officer for a tech incubator serving fintech, eSports, entertainment and lifestyle media startups. She also has held public-relations positions at NBC, Disney and Fox and is a graduate of the USC Annenberg Master of Communication Management Program.