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If you had one night to reunite with an ex, what would you say to him or her?
Such is the premise of Bravo’s upcoming series A Night With My Ex. The NBCUniversal-owned network is launching a pop-up museum in New York to promote the series’ July 18 premiere.
Anyone can participate in the campaign by posting what they’d say to a former spouse, boyfriend, girlfriend or partner using the hashtag #MessageMyEx. It sets the premise for an “Ex’hibition” at a temporary New York outpost of the Los Angeles Museum of Broken Relationships.
The pop-up museum will be open July 16 and 17 in New York’s Flatiron Plaza, with a promotion also happening at the permanent L.A. location. The display there features items like letters, pictures, and a toaster that browned a man’s bread perfectly before his girlfriend stole it after they split, according to Broadcasting and Cable.
The New York pop-up will include similar items from around the world, along with a pair of sunglasses from the collection that Real Housewives of Atlanta’s Cynthia Bailey named after her ex-husband Peter Thomas, and a wedding invitation and photo album from Real Housewives of New York’s Ramona Singer.
“We thought this was a perfect fit for us,” Maria Laino DeLuca, senior VP of consumer marketing at Bravo, told B&C. “Our pop-up store in New York is intended to give you that roller coaster of emotions that you feel when it comes to your ex.”
Visitors can also share messages that they’d say to their ex, which will be put on display.
The 10-episode series features couples hashing out their feelings in an apartment as cameras capture every gut wrenching conversation.
“There’s a lot that happens in this show,” DeLuca said. “There’s a lot of positive uplifting moments and then, of course, there’s a lot of shocking revelations, which makes for great TV. Everyone has an ex. This whole idea of heartbreak really is universal.”
The Ex’hibition will also feature breakup-themed food and activations, such as “Eat Your Feelings” popsicles in flavors like Watermelon Resentment, and a makeover station with Priv beauty products, as songs like Kelly Clarkson’s “Since U Been Gone” and Justin Timberlake’s “Cry Me a River” play in the background.
The pop-up museum goes hand in hand with Bravo’s #MessageMyEx Facebook campaign, launching July 5.
When A Night With My Ex premieres July 18 at 10 p.m., Bravo will simulcast the series premiere on Facebook Live and Twitter Live, and re-air the first episode with a second social media screen featuring viewers’ messages to their exes on air.
“The genesis of all of this,” DeLuca said to B&C, “was to start that conversation and get people to talk about, if given the chance, what they would say to their ex.”
READ MORE: Broadcasting & Cable
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