Bravo is sprucing up its on-air look and sound, reports Variety, changing up its logo and revising the sound of its well-known jingle. The new elements are rolling out on Tuesday along with the debut of Bravo’s new scripted drama Imposters.

The revised logo is black and white with a rectangular shape (above), instead of the bright blue Bravo speech bubble. Also, “By Bravo” will no longer be the network’s tagline, but it will be used sporadically.

“The last time we changed our look was seven years ago, and our programming has changed since then and obviously life has changed, society has changed, and it was time to take a modern look at how we were presenting ourselves,” Amy Troiano, Bravo’s senior VP of creative, told Variety. “We wanted to continue to appeal to our core viewers who love us and are loyal to us, but this was a chance to expand even to our casual viewers with a new look.”

The altered logo is the most noticeable change. Troiano said the new design was chosen after research reinforced the strong connection of the talk bubble image to the network.

“We knew we wanted to keep that,” she said. “We didn’t want to lose it, but we were happy to see it change and modernize it.”

Executives at Bravo stress that the change is not a sign of any major changes to the network like its sister network Oxygen, which recently announced it will become a true-crime destination for women.

Bravo will still be home to the Housewives and its other popular unscripted fare, such as Top Chef, Below Deck and Watch What Happens Live with Andy Cohen. But in the past few years, the network also has added scripted content with Girlfriends’ Guide to Divorce, Odd Mom Out and the latest entry Imposters.

“We really wanted something that prioritized our footage over our graphics. We had done heavy graphics for so long, which was very groundbreaking in the cable world,” Troiano explained to Variety. “This is a way to give a very direct, to the point, no-clutter look at Bravo and our programming. Bravo’s color scheme will also be more neutral, in an effort for the network to bring back male viewers.

“We have Real Housewives, which interestingly a lot of men watch,” Troiano said. “But we also have a lot more shows that we’re seeing more males come to.”

RELATED: Oxygen Rebranding Itself as a ‘Crime Destination for Women’

READ MORE: Variety

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