‘Gotham’ zipline & Uber:


That’s right, the zipline may be short, but it will take you across the hometown of Batman and his foes, branded by Fox’s upcoming series “Gotham.” Travel a few hundred feet across the cardboard city of Gotham on a zipline (like Batman would?). Adventurers get a photo of their experience on the zipline, which is then shareable after.

And teaming up with Uber’s black cars for some more traditional transportation if you need to go a little bit farther, “Gotham” is providing attendees with branded rides city-wide. The Uber app lets users choose Gotham police cars, which also show riders exclusive content from the upcoming Fox series while inside. Rides are free as long as their original values don’t exceed $30. The email to Uber users reads as such: “We’re teaming up with FOX to deliver an on-demand experience that will put you in the back seat of a patrol car.”

‘Once Upon a Time’ pedicabs:

Whose team are you on? San Diego visitors can choose the Evil Queen’s royal carriage or Captain Hook’s ship to ride on free branded pedicabs throughout the city. Choose wisely. (Team Hook!)

On the streets alongside pedicabs branded with Stride Gum, “Game of Thrones” and USA’s “Dig,” it’s hard to stand out, but these over-the-top pirate ships manage to do just that.

‘Legends’ airport:


TNT’s “Legends” is the very first touch point for many coming into San Diego for Comic-Con, taking over the airport with branding across escalators inside and wrap-arounds outside. Sean Bean’s face can be seen many blocks away through TNT’s effort. The network’s presence across the Con also includes #DontKillSeanBean, encouraging fans to keep up with the actor and his newest project.

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