The PromaxBDA Promotion, Marketing & Design Award for 2016 Global Excellence Agency of the Year goes to BPG.
A two-time previous winner of this award, BPG now turns an Agency of the Year hat trick in 2016 on the strength of an exceptionally varied body of work in which its reputation as a 360 integrated agency was on full display. Handling print, interactive and broadcast projects with equal aplomb, BPG was nominated in 17 Global Excellence categories, ranging from Promotional Mobile Application to Creative Copywriting in Print. It won four of them, including in the coveted Dramatic Program Spot or Campaign category.
The Agency of the Year award is given to a company who has demonstrated outstanding and creatively innovative work, but ultimately is determined by the sheer number of awards won in the overall Promotion, Marketing and Design Global Excellence Awards competition. Thankfully, those two factors tend to generally go hand in hand.
Whether designing stylish yet darkly hilarious animated gifs for NBC’s Hannibal or inserting Craig Ferguson into some of yesteryear’s most iconic moments for History’s Join or Die social campaign, BPG creates oddly mesmerizing marketing moments that demand to be shared.
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The agency can go big and broad, or it can go finely nuanced, as with its 2016 PromaxBDA Award-winning entry in the Photography for Print category. Bold and striking, BPG’s key art for War and Peace, which aired on History, Lifetime and A&E, does justice to the miniseries’ luminous star Lily James with an eye-catching backdrop of stark black and white panels. If James were simply wearing an appropriately elegant costume in the shot, the beautiful poster would get the job done, but BPG takes it one step further with the inclusion of an exquisite bodice that serves as an intricate storytelling device packed with imagery from the show.
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For that kind of attention to detail, brought to life across all platforms demanded by the modern age, BPG finds itself a three-time winner of the PromaxBDA Award for Global Excellence Agency of the Year.
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