Bonnie Rosen has been named account director at the Los Angeles-based strategic branding and marketing innovations agency Troika.

Rosen will be responsible for leading client accounts and building relationships and partnerships with media and technology companies to elevate brand experiences. She reports to Austin Katz, Troika’s chief development officer. Rosen brings extensive experience in cross-functional business development with expertise in large media companies as well as technology start-ups.

“We are thrilled to have Bonnie join our Accounts team,” Katz said in a statement. “Her corporate and startup background, combined with her media expertise and passion for helping to evolve consumer experiences will be a fabulous asset to Troika.”

Rosen spent six years at Viacom Media Networks in multiple roles from counsel to director of business development within content distribution. At Viacom, she built creative, strategic solutions that resulted in high-value partnerships with clients, including Amazon, Comcast, Verizon, and Hulu.

“I am passionate about experiences that reflect the multi-dimensionality of the audiences they engage,” Rosen said in a statement. “My focus will be understanding my clients’ goals and leveraging the most powerful insights and tools to ensure they play the right notes, connecting with fans at a deeply human level.”

Most recently, Rosen was a consultant with various media and technology companies, where she helped develop partnership roadmaps, strategy and product ideation. Prior to that, she was director of strategic partnerships at FEM Inc., a media technology agency, bringing new video personalization technology to market with clients, such as The Walt Disney Company, Discovery Digital Networks, Fusion and Tribune.

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