​Fans might find themselves wanting a sweet snack after watching the first season-six promo for Fox’s hit singing competition series, The Masked Singer, which this time around includes a cupcake and a banana split as well as a hamster, Dalmatian and Queen of Hearts.

Fox teamed up with Los Angeles-based creative studio Black Label Content to create the first official spot for the show’s sixth season, which premieres across two nights Wednesday, Sept. 22 and Thursday, Sept. 23 and will feature a double unmasking. Part of the show’s fun for viewers is trying to decipher the clues before the judges figure out the celebrities’ identities.

The spot was shot on location in Venice Beach, at Red Studios in Hollywood and in Pasadena over a three-day period, keeping all of the costumes and characters undercover. The shoot was conducted using the highest levels of COVID protocols and in a heat wave, which caused the actors to have to come in and out of the elaborate Masked Singer costumes every 15 minutes in order to stay cool.

This season’s Masked Singer contestants boast a combined 85 Grammy nominations and 27 wins, three Oscar nominations, 12 Emmy nominations and 12 Razzie nominations along with two Super Bowl appearances and two Lifetime Achievement Awards.

The Masked Singer, in which the judges and audience try to guess the celebrities behind the elaborate costumes, is hosted by Nick Cannon with guest host Niecy Nash and panelists Ken Jeong, Jenny McCarthy, Nicole Scherzinger and Robin Thicke.


Client: Fox Entertainment

President, Marketing: Darren Schillace

EVP, Head of Creative Marketing: Scott Edwards

EVP, Creative Music: Mamie Coleman

SVP, Audio-Visual Promotions: Brian Gawronski

SVP, Operations, Creative Advertising: Christy Cofer

SVP, Visual Innovations Studio: Ian MacRitchie

VP, On-Air Promo: Brandi Wismann

Executive Director, On-Air Promo: Sandy Collins

Senior Writer/Producer, On-Air Promo: Craig Stinson

VP, Creative Advertising Media Operations: Chris Johnson

Editor: Eric Ferguson

Director Design: Dan Pierse

Manger Production and Operations: Kim Cohrs

Creative Content Studio: Black Label Content

Founder/Executive Creative Director: Joseph Uliano

Director: Shane Ryan Valdez

Producer: Hope Dotson Farley

UPM: Christina Jurado

Production: Wendy Helie

Director of photography: Maz Makhani

Production Designer: David Courtemarche

Wardrobe Stylist: McCall O’Brien

Tags: black label content fox entertainment the masked singer

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