Tiny House Nation’s Zack Giffin and John Weisbarth construct the world’s tiniest IHOP restaurant in this short-form branded series by A+E Networks.
Besides providing an additional place to enjoy breakfast, the fully-functioning Tiny IHOP serves up “big stacks of brand awareness,” A+E Networks says. The spots, which aired in commercial time on A+E’s Home.Made programming block, takes viewers on a bite-sized journey through the inspiration, design, build, and reveal of Giffin and Weisbarth’s first restaurant project.
The network tapped Atlanta-based “advertainment” studio Bark Bark as their production partner for the trilogy of videos.
The Concept
It all starts with “The Concept” in which Giffin and Weisbarth develop their plan over a stack of pancakes.
The Build
Then comes “The Build,” which shows the renovation experts in the midst of the project.
The Reveal
Last is “The Reveal,” where Giffin and Weisbarth unveil their very first tiny restaurant, comprising a commercial kitchen, plenty of hidden storage, and IHOP’s signature blue roof.
CREDITS:
A+E Networks
Executive Creative Director: Tim Nolan
Sr. Creative Director: Tom Kaniewski
Creative Director: Chris Hoehn
Production Manager: Desiree Holm-Moyer
EVP Ad-Sales Partnerships: David DeSocio
VP Production Ad-Sales Partnerships: Maura O’Donovan
Production Partner: Bark-Bark
Executive Producers: Tabitha Mason-Elliott, Daniel Sattelmeyer
Sr. Creative: David Brand