Tiny House Nation’s Zack Giffin and John Weisbarth construct the world’s tiniest IHOP restaurant in this short-form branded series by A+E Networks.

Besides providing an additional place to enjoy breakfast, the fully-functioning Tiny IHOP serves up “big stacks of brand awareness,” A+E Networks says. The spots, which aired in commercial time on A+E’s Home.Made programming block, takes viewers on a bite-sized journey through the inspiration, design, build, and reveal of Giffin and Weisbarth’s first restaurant project.

The network tapped Atlanta-based “advertainment” studio Bark Bark as their production partner for the trilogy of videos.

The Concept

It all starts with “The Concept” in which Giffin and Weisbarth develop their plan over a stack of pancakes.

The Build

Then comes “The Build,” which shows the renovation experts in the midst of the project.

The Reveal

Last is “The Reveal,” where Giffin and Weisbarth unveil their very first tiny restaurant, comprising a commercial kitchen, plenty of hidden storage, and IHOP’s signature blue roof.

CREDITS:

A+E Networks

Executive Creative Director: Tim Nolan

Sr. Creative Director: Tom Kaniewski

Creative Director: Chris Hoehn

Production Manager: Desiree Holm-Moyer

EVP Ad-Sales Partnerships: David DeSocio

VP Production Ad-Sales Partnerships: Maura O’Donovan

Production Partner: Bark-Bark

Executive Producers: Tabitha Mason-Elliott, Daniel Sattelmeyer

Sr. Creative: David Brand

Tags: a+e networks ae networks ihop tiny house nation


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