From Nat Geo’s war series rife with promos where no bullets sound, to an entire movie that’s been “emojified” by Disney, as well as strong features on innovative marketing campaigns in Latin America, here’s a look at some of the most popular stories from October.
1. Chris Spencer Elevates Nat Geo’s Marketing With ‘The Long Road Home’
Former HBO marketing exec wants “everything that comes out of this shop to feel like premium, paid cable content.”
2. ‘Descendants 2: Emojified’ Takes Social Content to the Next Level
The Disney Channel original movie incorporates hashtags, memes, emojis and more in a unique encore presentation.
3. Fox Sports Premium, TNT Sports Debut With ‘Sinceros’ Campaign
Launch of two new sports channels creates new landscape for Argentine soccer.
4. Nat Geo Kids Lands First in Latin America
Multi-platform destination aims to develop generation of explorers.
5. How ‘AHS’ Built an Interactive Cult Around ‘Cult’
FX worked with partners Spark and Sizzle, IKA Collective and Wirewax to design groundbreaking interactive marketing campaign for season 7.
Tags: