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Nickelodeon’s Kim Rosenblum dishes on her approach to keeping marketing fresh for the network’s young audience, and CNN en Español’s Cynthia Hudson talks about capturing the attention of Latino viewers in two of the stories that resonated with readers last month.
Daily Brief also dug into the work of Barcelona studio Dedo Ciego, explored a Comedy Central brand by Loyalkaspar and heard from M3 Creative Andy Meyers about why agencies must evolve to become original content creators.
5. How Kim Rosenblum Keeps Nick’s Marketing Fresh
The executive vice president and chief creative officer of Nickelodeon Group, approaches almost every project with no idea of how it’s going to turn out.
“And sometimes that uncertainty can be scary,” she said. “But you have to be comfortable living in that uncertainty. If everything was certain, there would be nothing to create.”
4. Authenticity Key to Winning Latino Viewers, Says Cynthia Hudson
The senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S was honored at with the the PromaxIMPACT Award at PromaxLatino 2018 for being a champion of diversity and inclusion.
3. Creative Review: Dedo Ciego
The Barcelona-based studio experiments in mixed media, combining different mediums and techniques to create unique narratives.
2. Loyalkaspar Spruces Up Comedy Central with Brand Refresh
The creative agency provided the comedy network with a new color palette, brand architecture, and custom font “Comedy Sans” which has little to no relation to the much-maligned “Comic Sans.”
1. Guest Column: Why Traditional TV Promo Shops Must Evolve
It’s not enough just to cut 30-second trailers anymore; creative agencies must become original content creators as well, says M3 Creative Andy Meyers.
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