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Career growth and professional development was on reader’s minds this month, especially on the heels of PromaxBDA’s June Conference and Station Summit.
Stories looking at how to bounce back after losing a job, linear television’s place in a changing media landscape, and the secrets to creating killer campaigns all stood out.
On that note, DirecTV’s campaign for the World Cup also stole the spotlight, along with HBO’s Westworld interactive audio journey on Amazon’s Alexa.
1. 12 Steps to Recovery After A Career Transition
Losing your job is something almost everyone dreads and goes through at some point. Heather Jagels, Evan Shapiro and Astra Dorf offer guidance to bouncing back during a turbulent time in the media industry.
RELATED: The Daily Brief Podcast: So You Lost Your Job
2. Linear Television Still Has Its Place, Says Amazon’s Mike Benson
With a focus on educating customers on the merits of Amazon Prime, Benson explains the value of remaining relevant on any given platform.
3. Ask Alexa to ‘Open ‘Westworld’’
The interactive audio journey allows players to navigate 60 different storylines with more than 400 unique game choices on their way to self-realization.
4. How TV’s Top Marketers Create Killer Campaigns
Behind-the-scenes looks at promotional campaigns behind some of TV’s top shows, including HBO’s Westworld, FX’s Pose, Showtime’s The Chi and AMC’s The Walking Dead and Fear the Walking Dead.
5. DirecTV Creates a ‘Magical’ World Cup Campaign
The network highlights its use of AR, VR, and 4K programming, and touts Spanish soccer coach Pep Guardiola as its spokesperson for coverage of the competition.
Tags: best of brief