Looking like a gorgeously animated version of a vintage French ski poster with a fair amount of surrealism mixed in, the BBC heralds its coverage of the 2018 Winter Olympics, coming up February 9 - 25 in PyeongChang, South Korea.
The spot’s 2D animation tells the story of the demons—presented here very literally—that world-class athletes must conquer to prevail at the top of their sport.
The BBC’s “The Fearless Are Here” campaign is led by advertising agency Y&R London with assistance from production company Nexus Studios.
CREDITS
Agency: Y&R London
Executive Creative Director: Mark Roalfe
Creatives: Gavin McGrath, Jim Bolton, Psembi Kinstan
Agency Producer: Kat Maidment
Production Company: Nexus Studios
Directors: Smith & Foulkes
Executive Creative Director: Chris O’Reilly
Producer: Tracey Cooper
Production Manager: Rebecca Archer
Animation Supervisor: Michal Firkowski
Art Directors: Alice Duke, Shen Yi
Design: Callum Strachan, David Feliu, Jamie Jones, Maxime Dupuy, Melanie Climent
Animation Lead: Bishoy Gendi
Animation: Duncan Gist, Hozen Britto, Ines Scheiber Peter Lowey
FX Animation: Frankie Swan, Ines Scheiber
Clean Up Animation: Christina Nerland, Duane Uba, Giacomo Autili, Judit Boor
Compositing Lead: Abel Kohen
Compositing: Chris Moran, Daniele Baiardini, Elliott Kajdan, John Taylor
Edit: Dave Slade, James Alexander
Sound Design: Anthony Moore @ Factory
Music Production: Native Music
Composer: Fred Ashworth
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