On October 18, 1922, the British Broadcasting Company – now Corporation – was born, first as a radio service, then as a TV network and today, as a multi-platform content provider and world leader in shaping news and global conversations.
To celebrate, the broadcaster, now widely known as the BBC, has planned a year’s worth of special events and has a website dedicated to the occasion, with sections devoted to 100 key events in its history, 100 meaningful objects, 100 faces and 100 voices. It also takes readers through a century of BBC branding and of idents.
The service also revealed a special logo that consists of three rectangles, one slimmer like the number one and two wider like zeroes, that are filled with a rainbow of colors. The “100” logo harks back to its new logo, revealed last year, that puts “BBC” into three squares.
![](https://oldbrief.promax.org/images/uploads/inline-bbc-100-logo.jpg)
It also introduced geometric looks for many of its sub-brands, such as news and sports.
![](https://oldbrief.promax.org/images/uploads/bbc-news.jpg)
![](https://oldbrief.promax.org/images/uploads/bbc-sports.jpg)