SXSW welcomed television with opens arms last year in a big way, with marketing opportunities aplenty and its launch of Episodic, its TV section of the media festival.
So television brands are flocking yet again to the event this month in Austin, Texas, including A&E’s Psycho prequel, Bates Motel.
Bates Motel will open up a replica hotel at the SXSW festival this month, featuring props and decor from the series along with a branded GIF booth. A&E also partnered with Tumblr for a guest book made up entirely of fan art, included both inside the guest book and framed on the walls of the hotel.
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The replica hotel will be at 314 East Cesar Chavez St. in Austin, and will have three actual hotel rooms that are up for grabs to the winner of a fan contest called No Vacancy. One fan and a guest will win the hotel room ahead of the festival, with two more fans being able to enter onsite.
Bates Motel returns to A&E for a third season on March 9, and Bates Motel the “hotel” will open its doors in Austin March 13 as part of SXSW.
Read more at Mashable.
[Image courtesy of A&E]
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