“Life can be hard, but Hallmark Movies Now is easy.”
That’s the foundation for Crown Media’s relatable, tongue-in-cheek campaign for their on-demand streaming video service, which features “feel-good movies and shows audiences can’t get anywhere else.”
The media company tapped full-service agency Bark Bark to create the spot, which shows audiences that despite life’s unpredictability, they’ll know exactly what to expect with Hallmark Movies Now.
CREDITS
Client: Crown Media Family Networks
President/CEO: Bill Abbott
SVP, New Media & Innovation: Chad Harris
SVP, On Air Promotion: Jane Gross
SVP Print, Video & Web Design: Jennifer Lee-Temple
Director, Special Projects: Bridget Blandin
Director, Production: Leilani Gushiken
Production Manager: Victoria Kordysh
Agency/Production Co./Post: Bark Bark
Head of Creative/Managing Partner: Daniel Sattelmeyer
Head of Production/Partner: Tabitha Mason-Elliott
Sr. Executive Producer: David Brand
Director: Meg Gamez
Sr. Writer/Producer: Dustin Frissell
EP, Post: Jason Sheedy
Head of Accounts/Partner: Ann Daykin
SVP, Client Partnerships: Karen Grant
Associate Production Supervisor: Desiree Taylor
Sr. Producer, Design: Keachia Greenidge