The 2015 PromaxBDA Promotion, Marketing and Design Awards will be honored at The Conference on June 11 in Los Angeles. The awards competition celebrates excellence in media marketing, through channel campaigns, key art, logo design, sports promotion, art direction and apps.

This April, the Awards Jury met to judge the best work in marketing and design from the past year, and to speak about what’s next in this rapidly changing industry. Jurors come from all aspects from the entertainment marketing industry – networks, agencies, design studios and digital outlets.

Below are their thoughts on what’s next:

Jenny Wall, SVP, Head of Marketing, Hulu:

I think in this next year, due to the amount of competition that’s coming for both people’s wallet-share and their eyeballs means that consumers are really winning because there are so many choices. And it’s going to be up to us as marketers to make the choice simpler for them, to make sure we’re helping the consumer understand what we have to offer in a very simple way that makes their decision process easier.

Roger Hyde, SVP, Creative Services & Brand Integrity, DIRECTV; PromaxBDA Secretary, Awards Committee Chair, Bylaws Chair:

Definitely over-the-top is next. Digital is next. And we as an organization have to embrace it in a very big way and a meaningful way, both for our current membership and to open the door to a whole new avenue of membership to embrace that side of the industry.

Steve Kazanjian, President and CEO, PromaxBDA:

I think we’re going to see this complete bifurcation or this polarization, if you will, from trading up into very high value, high emotional content, whether it’s in theaters or it’s on premium cable or Netflix or Hulu or another OTT. And you’re also going to see people trade down into very niche content that has high emotional value to it, but is much more narrowcast. And that middle is what’s going to drop out. But on these two extremes you’re going to have something so accessible that a 7-year-old kid can shoot, cut and distribute their own content, and that’s happening today. Or you’re going to be in a place where you’re looking at entire cinematic universes being created that will last an entire generation.

And I think that we as the best entertainment marketers in the world are at the right place at the right time to be able to make it all happen.

MEET THE FULL JURY BELOW:

2015 Promotion, Marketing and Design Awards Jury Chair: Frank Radice, Expert in Residence, Definition 6
Kenetta Bailey, Managing Partner & Chief Brand Strategist, MAXUS North America
Andy Baker, SVP/Group Creative Director, National Geographic Channels
Elaine Cantwell, Executive Creative Director, Houndstooth
John Colette, Chair of Motion Media Design, SCAD
Andi Delott, Partner, Head of the ABC Network Account, BLT Communications, LLC
Michael Engleman, EVP, Marketing, Digital & Global Brand Strategy, Syfy & Chiller
Ann Epstein, Partner, Be Creative Management
Susie Fogelson, SVP, Marketing & Brand Strategy, Food Network and Cooking Channel
Stephanie Gibbons, President, Marketing, Digital Media Marketing and On-Air Promotions, FX Networks
Fred Graver, Global Creative Lead, TV, Twitter
Dale Lanier, EVP, Broadcast Advertising, Ignition Creative
Kay Madati, EVP & Chief Digital Officer, BET Networks
T.J. Marchetti, CMO, AwesomenessTV
Oswald Mendez, EVP & CMO, MundoFox
Jon Pearce, EVP & Global Chief Creative Officer, Hudson Rouge
Billy Pittard, Department Chair, Electronic Media Communication, Middle Tennessee State University; Founder & Former Chief Creative Officer, Pittard Sullivan
Darren Schillace, SVP, Marketing Strategy, ABC Entertainment Group
Niels Schuurmans, EVP, Viacom Velocity Creative Content Solutions
Jimmy Smith, Chairman, CEO & CCO, Amusement Park Entertainment
David Stern, Owner, Create Advertising Group
Will Travis, CEO & Global Senior Partner, Sid Lee USA
Michael Vamosy, Chief Creative Officer, Stun Creative
Jenny Wall, SVP, Head of Marketing, Hulu

For more information about PromaxBDA: The Conference or the 2015 Awards Show, visit promaxbda.org.

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