An interview with Catherine Badalamente, VP of digital media at Post-Newsweek Stations, over at NetNewsCheck today finds the executive advising local broadcasters broadcasters to build up their digital agency services offerings, get serious about producing and monetizing online video, and watch out for serious competition in that space from newspapers. Where TV stations once had an edge almost solely because the price of video equipment was to high for newspapers, now cameras can be bought and used to create relatively high-quality video by virtually anyone. For her part, Badalamente’s company is mass-producing apps to beef up the mobile experience, as well as mobile-specific content, and streaming almost all of its TV station newscasts.
Meanwhile, Scripps has announced plans to hire 100 digital-only salespeople during 2013, among other digital initiatives.
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