​The NBA Finals closed this season on a high note, with a tight, entertaining series that earned high ratings and surely put a lot of money in the pockets of broadcasters ABC and ESPN.

These same networks, and others, also make huge profits off of NCAA basketball broadcasts, but unlike NBA stars, the players in that league see none of the cash.

A case working its way through an Oakland federal court has a few former collegiate athletes, led by UCLA star Ed O’Bannon, arguing that marketers of video games and other merchandise have profited by using their likeness, and that they should receive a piece of the pie as compensated TV performers. The case has expanded to include the billions of dollars networks pay to colleges for the rights to air their sporting events. The amended lawsuit claims the NCAA is using “collusive restraints”—not paying athletes for “their names, images and likenesses in connection with live television broadcasts of games and video games.”

Read more about it at MediaPost.

Brief Take: About 100 former college athletes have been named as plaintiffs in this case. If the judge deems them a class deserving of a portion of TV telecast money, the high-stakes college sports media rights game could change drastically.

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