Apple lures people to its new gaming service, Arcade, with the above 60-second spot scored to Dean Martin’s “Welcome to my World.” It was produced by Reset, a creative agency founded by famed director David Fincher that includes such stars as director Guy Richie and cinematographer Wally Pfister on its roster.

The spot features people in the real world coming in and out of game worlds, which include Oceanhorn 2: Knights of the Lost Realm, Skate City, Little Orpheus, What the Golf, Lego Brawls, Shinsekai: Into the Depths and Ultimate Rivals: The Rink.

All of those games except “Little Orpheus” have had individual trailers appear on social media:

Oceanhorn 2: Knights of the Lost Realm

Skate City

What the Golf

LEGO Brawls

Shineskai: Into the Depths

Ultimate Rivals: The Rink

CREDITS

Client: Apple

Director: Ian Pons Jewell

Producer: Chris Avery, Apple

Writer: Jordan Pories

Creative Director: Hamish Pinnel

Art Director: Esteban Cardona

Group Creative Directors: Sam Oliver, Carl Broadhurst

AD Producer: Jacob Stitzel

Production Company: Reset

Managing Director: Dave Morrison

Executive Producers: Deannie O’Neil, Jen Beitler

Head of Production: JP Colombo

Producer: Megan Moore

Director of Photography: Mauro Chiarello

Director’s Assistant: George Daniell

Casting: Majo Gallardo

Costume Designer: Nayeli de Alba

Production Service Company: The Lift

Producer: Fuad Abded

Managing Director: Avelino Rodriguez

Production Manger: Israel González Cadena

Unit Manager: Vladimir Espinoza

Production Coordinator: Liliana Huacuja

APOC: David Carretero

Script: Andrea Eduardina

Key PA: Juan Tovar

Production Assistants: Erick Ávila, Miguel Luna, Isaac Alvarez

Runner: Paulina Camacho

Chaperone: Paulina Marín, Paulina Maqueda

Locations Manager: Sergio Aguilar

Locations Assistants: Itzia Rojas, Rodrigo López, Eduardo Gutierrez, Andrés Macías, Juan Chávez

1st AD DGA: Robert Phillips

1st AD: Sandra Mayerstein

2nd AD Vala Cárdenas

2nd AD: Lorenza Ramos

1st AC Horacio Vega

2nd AC: Adonay Meza

Camera PA: Edson Reyes

DIT: Julio Cesar Gonzalez

Data Manager: Hayde Medina Corona

VTR Operator: Jonathan Fernando Noriega Hernández

VTR Assistants: Eduardo Martinez & Miguel Valdez

Wheels Operator: Felipe Pérez-Burchard

Steadicam Operator: Gerardo Manjarezz

Trinity Operator: Niels Lindelien

Gaffer: Leonardo Julián

Key Grip: Juan Antonio, Aguilar López, Jose Marcos Vilchis

VFX Supervisor: Daniel “Chovy” Cordero

VFX Assistants: Rafael Santana Cruz & Francisco Ruben Perez Reyes

Production Designers: Robin Brown & Margarita Laborde

Hair & Make Up: Chela Olea

Hair & Make Up Assistants: Yoali Cortés, Ixchel Cortés

Stunt Coordinator: Tomas Guzman

Art Coordinator: Katia Duarte

Propmaster: Diego Téllez

Decorator: Melinda Ridaura, Sandra Jalife

Art Assistant: Jessica Peralta

Wardrobe Coordinator: Giselle Arriaga

Wardrobe Assistants: Rodrigo Montoya, Paulina Regalado, Christian Fernando, Rocelia Alexandra

Graphic Design: Mireya Guerrero

Renders: Hugo Jiménez

Swings: Daniel Hernández, Jesús Enriquez, Aldo Márquez, Juan Cisneros, Néstor Luna, Luis Hernández, Gabriel Cabrera.

Edit Company: Whitehouse Post, Los Angeles

Editor: Tobias Suhm

Executive Producer: Joanna Manning

Post Producer: Jordan Stricklin

VFX Company: Framestore

VFX Supervisor: James Rogers

Senior Producer: Joe Greenberg

Art Director: Carlos Vidal

Lead Data Wrangler: Fabio Zapata

Data Wrangler: Juan Colon

Coordinator: Evan Kanter

Cast:

Kid in car: Ariella Covalin-Mizarahi

Metro Guy: Shu Sakimoto

Chef & Waiters: Jack Morris, Jean Wolf, Allison Vargas

Taco Stand: Mariana Arias, Emme Gonzalez, Paulina Camacho, Oscar Sagrado, Raphael De Cecco, Ivan Modragon, Christian Godoy, Miguel Angel

Airplane: Heidy Diaz

Popcorn Eaters: Micah Bijon, Charlie Scovill

Clothes Guy: Rick Darge

Bus Shelter: Yuki Oc-Noda

Tags: apple arcade framestore hot spots reset


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