Apple lures people to its new gaming service, Arcade, with the above 60-second spot scored to Dean Martin’s “Welcome to my World.” It was produced by Reset, a creative agency founded by famed director David Fincher that includes such stars as director Guy Richie and cinematographer Wally Pfister on its roster.
The spot features people in the real world coming in and out of game worlds, which include Oceanhorn 2: Knights of the Lost Realm, Skate City, Little Orpheus, What the Golf, Lego Brawls, Shinsekai: Into the Depths and Ultimate Rivals: The Rink.
All of those games except “Little Orpheus” have had individual trailers appear on social media:
Oceanhorn 2: Knights of the Lost Realm
Skate City
What the Golf
LEGO Brawls
Shineskai: Into the Depths
Ultimate Rivals: The Rink
CREDITS
Client: Apple
Director: Ian Pons Jewell
Producer: Chris Avery, Apple
Writer: Jordan Pories
Creative Director: Hamish Pinnel
Art Director: Esteban Cardona
Group Creative Directors: Sam Oliver, Carl Broadhurst
AD Producer: Jacob Stitzel
Production Company: Reset
Managing Director: Dave Morrison
Executive Producers: Deannie O’Neil, Jen Beitler
Head of Production: JP Colombo
Producer: Megan Moore
Director of Photography: Mauro Chiarello
Director’s Assistant: George Daniell
Casting: Majo Gallardo
Costume Designer: Nayeli de Alba
Production Service Company: The Lift
Producer: Fuad Abded
Managing Director: Avelino Rodriguez
Production Manger: Israel González Cadena
Unit Manager: Vladimir Espinoza
Production Coordinator: Liliana Huacuja
APOC: David Carretero
Script: Andrea Eduardina
Key PA: Juan Tovar
Production Assistants: Erick Ávila, Miguel Luna, Isaac Alvarez
Runner: Paulina Camacho
Chaperone: Paulina Marín, Paulina Maqueda
Locations Manager: Sergio Aguilar
Locations Assistants: Itzia Rojas, Rodrigo López, Eduardo Gutierrez, Andrés Macías, Juan Chávez
1st AD DGA: Robert Phillips
1st AD: Sandra Mayerstein
2nd AD Vala Cárdenas
2nd AD: Lorenza Ramos
1st AC Horacio Vega
2nd AC: Adonay Meza
Camera PA: Edson Reyes
DIT: Julio Cesar Gonzalez
Data Manager: Hayde Medina Corona
VTR Operator: Jonathan Fernando Noriega Hernández
VTR Assistants: Eduardo Martinez & Miguel Valdez
Wheels Operator: Felipe Pérez-Burchard
Steadicam Operator: Gerardo Manjarezz
Trinity Operator: Niels Lindelien
Gaffer: Leonardo Julián
Key Grip: Juan Antonio, Aguilar López, Jose Marcos Vilchis
VFX Supervisor: Daniel “Chovy” Cordero
VFX Assistants: Rafael Santana Cruz & Francisco Ruben Perez Reyes
Production Designers: Robin Brown & Margarita Laborde
Hair & Make Up: Chela Olea
Hair & Make Up Assistants: Yoali Cortés, Ixchel Cortés
Stunt Coordinator: Tomas Guzman
Art Coordinator: Katia Duarte
Propmaster: Diego Téllez
Decorator: Melinda Ridaura, Sandra Jalife
Art Assistant: Jessica Peralta
Wardrobe Coordinator: Giselle Arriaga
Wardrobe Assistants: Rodrigo Montoya, Paulina Regalado, Christian Fernando, Rocelia Alexandra
Graphic Design: Mireya Guerrero
Renders: Hugo Jiménez
Swings: Daniel Hernández, Jesús Enriquez, Aldo Márquez, Juan Cisneros, Néstor Luna, Luis Hernández, Gabriel Cabrera.
Edit Company: Whitehouse Post, Los Angeles
Editor: Tobias Suhm
Executive Producer: Joanna Manning
Post Producer: Jordan Stricklin
VFX Company: Framestore
VFX Supervisor: James Rogers
Senior Producer: Joe Greenberg
Art Director: Carlos Vidal
Lead Data Wrangler: Fabio Zapata
Data Wrangler: Juan Colon
Coordinator: Evan Kanter
Cast:
Kid in car: Ariella Covalin-Mizarahi
Metro Guy: Shu Sakimoto
Chef & Waiters: Jack Morris, Jean Wolf, Allison Vargas
Taco Stand: Mariana Arias, Emme Gonzalez, Paulina Camacho, Oscar Sagrado, Raphael De Cecco, Ivan Modragon, Christian Godoy, Miguel Angel
Airplane: Heidy Diaz
Popcorn Eaters: Micah Bijon, Charlie Scovill
Clothes Guy: Rick Darge
Bus Shelter: Yuki Oc-Noda
Tags: apple arcade framestore hot spots reset