Bloomberg News reports today that some analysts think CBS and Time Warner are primed for a major media merger. The companies already engage in partnerships ranging from the “The Big Bang Theory” to the CW Network in general, and the deal would be beneficial to both parties, analysts say. Time Warner, with CBS properties added to its portfolio, would have more leverage in negotiating its pay-TV programming, and CBS would see an increase in the value of its shares.

Read the full story at Bloomberg News.

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