Amy Palmer has joined Troika’s business development team as senior account manager, reporting to Kevin Aratari, Troika’s head of business development.
“Amy joins Troika at a key time in our expansion,” said Aratari in a statement. “Our growth this past year has led to the development of this new position, and Amy’s background makes her uniquely qualified to build on that momentum as she rounds out our client base in entertainment branding and marketing for sports, news, kids, and CPG Brands.”
Prior to joining Troika, Palmer was with bpg where she was senior VP, broadcast. While there, she served as account director for Comcast Strategic Development, managed the agency’s 360 pitch initiatives, and was interim VP, print.
Before that, Palmer was managing director/executive producer for Artifact Design. Her clients there included AT&T, Ford, KIA, REI, Homewood Suites, Yamaha Golf-Car Company, The NBA, Maybelline, and HBO.
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