​AMI-tv is Canada’s cable channel for the blind and low-vision community, always looking for ways to better serve its audience. Recently, the network launched a new look, trying for “the most accessible graphics package on television.”

The channel airs Downton Abbey, Law and Order: SVU and House, as well as a slate of originals, and framed those series in its modern, versatile, clean refresh (above). The brand refresh was to be easily understood and accessible to those with vision impairments, but all the while creative and intriguing.

CREDITS:

Creative Director/Art Director/Design/Sound: Philip Agnello

Design/Animation: Mike Smith

Director, Production, AMI-tv: Cara Nye

VP, Marketing and Communications: Peter Burke

[Image courtesy of AMI-tv]

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