This Valentine’s Day, you can show your love with flowers, chocolate, jewelry… or zombies.

AMC is hoping to build some buzz for the Feb. 9 return of its smash hit “The Walking Dead” with a new iOS app that lets you send a zombie-themed e-Valentine to that special someone in your life.

Users can choose from messages like “roses are red/violets are blue/this is a zombie/and it will eat you,” or “I’d die for you,” all with appropriately grotesque looking zombie.

And if you don’t think any of their pre-selected zombies are a good fit for your significant other, you can use AMC’s other “Dead Yourself” app to zombify yourself.

The app is available now on the iTunes app store.

Brief Take: AMC has hit on creative Second Screen app that will generate an intense but brief burst of well-timed buzz ahead of the midseason return of “The Walking Dead.”

Tags:


  Save as PDF