The hard copywriters and creative minds of Mad Men have never seemed to take the hour-long lunch rule too seriously.
Roger Sterling and Don Draper are often seen going out for a leisurely New York lunch at a nice restaurant with two or three martinis before getting back to work just in time to leave for the night. So to promote the final episodes of season seven of Mad Men, launching this April, AMC has planned a Mad Men-inspired Dining Week in New York.
Thirty-four restaurants including ‘21’ Club, Barbetta, Tavern on the Green, Delmonico’s, Le Cirque and P.J. Clarke’s will each have prix-fixe menus inspired by food from the 1960s. Priced at $19.69, each diner can choose from two options on the prix-fixe menu (of appetizer and entree or entree and dessert) or get two drinks, both also inspired by popular cocktails of the time period.
“The men and women of Madison Avenue inspired Matthew Weiner’s story and we couldn’t imagine a better way to celebrate than by eating, drinking and raising a glass together in their honor,” said Charlie Collier, president of AMC, in a statement.
The network has other live events in the works for the end of Mad Men, many in New York, including “Matthew Weiner’s Mad Men” at the Museum of the Moving Image this month and The New York Public Library’s Mad Men Reading List.
AMC has partnered with the NY tourism organization NYC & Company to present the Mad Men Dining Week, lasting March 23-29.
The restaurant event also comes just in time for AMC’s Mad Men, debuting its final seven episodes starting April 5.
Read more at Ad Age.
[Image courtesy of AMC]
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