Alison Hoffman, previously SVP of originals marketing at Starz, has been promoted to EVP of marketing as of Tuesday.
Hoffman will continue to lead marketing strategy for Starz originals in her new role, adding responsibility for consumers and affiliate marketing as well.
“I am extremely pleased to announce the well-deserved promotion of Alison Hoffman to executive vice president of Marketing,” said Chris Albrecht, CEO of Starz. “Alison has been instrumental in the success of the company’s original programming expansion and building the Starz brand. Alison is a talented marketing executive who brings a wealth of expertise to the position.”
Hoffman has been at Starz since 2012, when she joined the network from her position at AMC Networks, working on campaigns for Mad Men, Breaking Bad and The Walking Dead.
Read more at Deadline.
[Image courtesy of Starz]
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