In an effort to use every possible ounce of screen space as ad revenue potential, Adult Swim plans to sell its on-air bug to advertisers, albeit in a limited way.
The lower-third logo of Adult Swim will be handed over to sponsors or advertisers in this ad sales strategy, which the network says will only be used sparingly (advertisers’ logos may take the place of the Adult Swim bug on a weekly basis). The cartoon net pointed out that with more and more delayed viewers, advertisers seek more space on the screen that consumers may actually see, and this is one of those on-air choices while programming is airing.
Read more at Variety.
Brief Take: While this is a major potential for ad revenue, replacing its network logo also takes away branding opportunity, giving up valuable space on TV where viewers are less and less aware about the network they’re watching in the first place.
[Image courtesy of Adult Swim]
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