They are just part of the players’ garb in this flashy video, but Adidas is tapping into Vine’s popular “Thug Life” meme to market its new kicks, the Ace PureControl football boots.
This ad combines social-media memes with video game attitude all while featuring some of soccer’s (or football depending on where you are) hottest stars, including Dele Alli, Mesut Ozil, Oscar and James Rodriguez.
Read more: The Drum
Tags: