SportsBusiness Journal reports that on the heels of a lucrative media rights deal with ESPN, emboldened ACC officials are setting their sites on an even bigger prize: their own league-branded network. Though ESPN remains mum on whether it’s on-board for the new network, ACC execs tout a recent study by the Wasserman Media Group showing games broadcast by the league reach more than 43 million viewers along the eastern US coast, more than other collegiate leagues.
Check out SportsBusiness Journal for the full story, including excellent details about the ACC/ESPN media rights deal.
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