Social Soundtracker, a new app announced by ABC News today, aims to bring back the laugh track of ye olde sitcom days. The mobile and web app gives ABC News viewers the opportunity to react to news content on TV, but also to see how others are reacting, making them feel involved and part of a group. Users can hit a button to represent their real-time emotions or reactions to what they see on TV. The Social Soundtracker app then translates those reactions into sound: laughter, boos, applause. In a TV environment trying to get the second-screen experience just right, this may work for news fans looking to voice their opinions and gauge others’.
Read more about it at Tech Crunch.
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