​The Mortal Instruments series Shadowhunters may not be hitting the air until 2016, but ABC Family is utilizing its summer premieres to start building buzz.

ABC Family unveiled a 10-second logo spot (above) for the series, as well as a behind-the-scenes video starring Katherine McNamara, who plays the lead character of Clary Fray:

The tease campaign comes on the heels of ABC Family’s summer debuts of Pretty Little Liars and Stitchers, and kicks off the #Shadowhunters social media play.

[Image courtesy of ABC Family]

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