“Ravenswood” doesn’t premiere until Oct. 22, but ABC Family is building some buzz ahead of time with an app that releases new series-related content every day leading up to its on-air premiere.
![](http://brief.promaxbda.org/images/icons/ravenswood_reveal.jpg)
The Ravenswood Reveal app, which is now live, is accessible through the show’s Facebook page and opens up new exclusive content daily, including series clips, photos and cast interviews. App users unlock the content by completing tasks within the app and on Facebook.
So far, the series has more than 520,000 likes on the social network.
Brief Take: Unlocking exclusive content is often an effective way to get fans engaged, but by making a timeline out of it, ABC Family also is able to hone viewers’ attention on the show’s all-important premiere date.
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