​Netflix holds its streaming numbers notoriously close to the vest, and Amazon and Hulu have followed suit with their original content.

But with its latest sequel to David Spade’s Joe Dirt, Crackle is reporting its ratings data to the public - largely because that data makes Crackle look good.

According to the streaming site, Joe Dirt 2: Beautiful Loser was viewed by more than 1 million people in the past week, making it the fastest-growing series on the platform.

The Sony-owned streaming site says that this foray into film is encouraging the site to invest more in original content like it.

“Joe Dirt 2: Beautiful Loser has garnered record-breaking viewership that we’re excited to share,” said Eric Berger, GM of Crackle and EVP of digital for Sony Pictures Television, in a statement. “The reception we are seeing from viewers in such early stages of the film’s release bodes very well for our original movie efforts—we are looking forward to continuing to develop and produce quality content on Crackle.”

Crackle followed up the statement by saying that it intends to release more ratings data for its other originals going forward, which includes Jerry Seinfeld’s Comedians in Cars Getting Coffee, as well as its upcoming The Art of More, which is set to premiere this fall.

The idea of ratings reports also follows Crackle’s message this spring that it considers itself a place for original content in league with the networks. It left the NewFronts in favor of an upfront presentation to spread that idea to advertisers.

Read more at Adweek.

Brief Take: It’s safe to assume that the positive ratings return on its Joe Dirt film kickstarted the idea to release ratings, but it’s possible that Crackle’s decision will eventually pressure its fellow streaming platforms to follow suit.

[Image courtesy of Crackle]

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