The BBC, Germany’s ProSiebenSat.1 TV Deutschland GmbH - Creative Solutions, UK’s Red Bee and Italy’s RAI radiotelevisione italiana were the big winners at the PromaxBDA Europe Awards, handed out in London on Tuesday, March 25.
Graphic design legend Graham McCallum was honored with the 2014 Industry Achievement Award. BBC was named In-House Marketing Team of the Year, while ProSiebenSat.1 TV Deutschland GmbH - Creative Solutions took home the statue for In-House Design Team of the Year. Red Bee was awarded Out-of-House Agency of the Year.
“The level of work submitted for consideration this year was outstanding,” said Stacy La Cotera, PromaxBDA’s VP of global awards and competitions. “The talent represented among this year’s winners is extraordinary and our winners should take pride in knowing they truly represent Europe’s finest.”
British comedian Jeff Leach hosted the gala event, held at the Park Plaza Westminster Bridge Hotel.
Red Bee won the most awards of anyone during the evening, taking home 11 golds and four silvers. ProSiebenSat.1 TV Deutschland GmbH - Creative Solutions picked up five gold and one silver, while RAI radiotelevisione italiana received two golds and three silvers.
Many different European countries were represented, with award wins including the Netherlands, Czech Republic, Romania, Spain, Denmark, Finland, Belgium and Poland.
For a complete list of the 2014 PromaxBDA Europe Award winners, please visit PromaxBDA.org.
The PromaxBDA Europe Award winners were chosen by a select jury of esteemed entertainment industry professionals that included Europe Award Committee Co-Chairs Michel Nougue, M6 Group’s head of creative services, and Justin Bairamian, BBC’s creative director, M&A Creative.
Other jury members were Marco Giusti VP, creative international at NBCUniversal International Television; Joanna Sheppard, head of creative for BBC Worldwide and Peter Mihola, head of art and creative at SPT Networks, AXN Central Europe, among others.
“This year we witnessed many impressive campaigns,” said Bairamian. “It’s been a great pleasure to see how our industry has fully integrated the new challenges with such creativity and talent.”
[PromaxBDA Europe 2014 Awards Jury by Dare Creative]
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